Newleaf Technologies
Digital operations, funnel systems, course infrastructure, analytics, and launch support for online businesses.
From code to complete business systems.
I started in software engineering between 2015 and 2019, building the kind of technical foundation that still shapes how I think. I learned to diagnose systems, write clean logic, and understand where a process breaks before it becomes obvious to everyone else.
That background eventually moved into digital operations: course platforms, checkout systems, automations, dashboards, email deliverability, and the connective tissue between them. Through Newleaf Technologies and direct client work, I learned that the backend is not just administration. It is where customer experience, fulfillment, and revenue either hold together or quietly leak.
Over the last 15 months, I built and operated the complete tech infrastructure for a high-revenue online education business, owning the full client journey from first touch to post-purchase. The systems I built supported multiple successful launches and contributed to well into the mid-to-high six figures in revenue during that period.
My philosophy is simple: own the system completely. Not tasks. Not disconnected checklists. The whole path from first click to paid customer to delivered product.